Marketing Insights
Must reading before you choose a marketing survey supplier
Have you ever wondered why one ad appears more attractive than another ad? Is it the content? Is it the graphics. Or is it both?
What’s the difference between a marketing survey and a focus group?
Is some advertising actually upside down?
Are your ads so good that they can stand out among the some 1,000 ad messages a customer sees every day.
Get the answers to these – and many more – questions by reading the following articles, penned by On Target founder Bruce Wiseman.
- Marketing in Troubled Times
- Marketing Lies
- Banner Ads Bashed
- Direct Marketing Returns on Advertising
- Positioning
- Marketing Surveys vs. Focus Groups
- The Economy: Barrier or Blessing?
- Positioning Errors
- The Marketing March to Hell
- Product Positioning: The Key to Communications Success in Marketing, Advertising and PR
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