Product Naming
Why creating product names is more important than ever
Corporate Branding Marketing Survey
The right product name idea can have a huge – and very positive – impact on your sales. Conversely, a poor product name suggestion can kill sales because it delivers the wrong message or says nothing at all about your product. Common mistakes include choosing the President’s favorite word (a major fast-food chain was named after the founder’s daughter) or picking a name that actually misleads or confuses your customers.
What are the measures of a good product name idea? It should be short. It should be memorable. And it should encourage your potential customers to buy it.
Get started today by engaging On Target’s product name creator service to identify several possible product name suggestions and test customer acceptance. Anything less is just too risky.
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