Positioning Surveys
What’s your marketing positioning strategy – and why does it matter?
Every company has a position in the marketplace. The problem is that this marketing positioning is often less than ideal. It may even be hurting your sales. Some companies think they have ideal marketing positioning, but marketing research reveals that the actual positioning is very different than the desired positioning. Other companies make no effort to establish positioning. They get a “default” positioning that is rarely favorable. For example, failure to establish clear positioning can mean that perceptions about your company will be driven by what competitors say about you. That can’t be good.
The most successful companies create a marketing positioning map that maximizes the potential for success and they constantly test to ensure that the desired positioning matches up with customer’s perception of the company.
On Target Positioning Surveys can be used to put your positioning to the test or you can engage our marketing research services to establish your positioning and test it in subsequent years.
Fill out our company survey and receive a FREE introductory consultation on your Marketing Research and Advertising.