Customer Identification Research
Who are your best customers – and what do they value most?
One of the hallmarks of an unsuccessful company is that it assumes all customers are alike. Yet market surveys reveal again and again that all customers are not alike. A small portion, usually about 20%, account for 80% of revenues. It’s the same with products – some sell a lot and are very profitable, while others produce little return or actually represent a net loss.
On Target Customer Identification Research employs in-depth, one-on-one marketing research tools and techniques to identify the winners and losers and the proper emotional framework for each customer class or group. Put simply, you will know who your best customers are – and what they consider most valuable about your goods or service.
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