Archive for February, 2010
Hotel Marketing more necessary than ever in recessionary times
The hotel business has always been a highly competitive industry. With the current state of the economy hotels are affected just as much as all other businesses or more. Product Positioning for your hotel makes all the difference.
Successful hotel marketing is more necessary than ever before in order to undo the damage that the economy has inflicted. If you look around in your industry, you would see that all of the competitors that are currently thriving have a successful hotel marketing strategy in place. Proper Product Positioning helps you to differentiate yourself from your competition.
The key components for a successful hotel marketing strategy is to know exactly how to reach your clients needs and wants. For example, when we were working on the Marriott hotel’s marketing strategy, we we isolated the key hotel guest needs that would make a difference to them in choosing a their hotel. If you can zero in exactly on what the customer wants, and put that into a successful marketing campaign, that is what is needed to achieve success in any economy, and a good return on your hotel marketing investment.
A huge mistake many hotels are making in their marketing campaigns is that they are living off information from the past. For example, once upon a time market research revealed that hotel customers wanted high-speed Internet in their own room. The hotels that were able to capitalize on this information right from the beginning were successful and expanded their market share rapidly. Other hotels observed this and eventually caught on, but at that time it was impossible to capitalize in a marketing campaign on the Internet availability as a strategic advantage. Using Internet availability as a marketing tool was not possible when they had this information too late.
Case in point, On Target Marketing Research will acquire the current needs and wants of your consumers so that your hotel marketing campaigns are effective in any market conditions and will help you turn profits around in a recession.
Here is a great example of what Product Positioning can do.
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