Archive for January, 2010
“Strategically researched, laser-like position”
“The positioning that grew out of your research was nothing short of stellar. We now have a strategically researched, laser-like position that will dramatically assist us in rolling out our new brand.”
Jeffrey L. Donner, President
Matrix Lodging, LLC
Posted in “None of your competitors offered such a short turnaround”
“We took bids on this project, and none of your competitors offered such a short turnaround…. At the same time, your cost was lower than all the competitive bids, again permitting us to move quickly and get more for our budget for this project than we would have afforded from anyone else.”
Kerry Osborne, Ph.D., Vice President, Systems & Information
NUSIGN Outdoor Media
“Accurate and Objective Hotel Marketing.”
“The information the hotel received was detailed, accurate and objective. The information and insight was worth every penny. I have already used this information to take corrective action in our need areas and as a training tool to educate my associates.”
Scott M. Ragatz, General Manager
Courtyard by Marriott, Norwalk, CT
In this example of hotel marketing we took a major hotel like the Marriott and improve the cost-effectiveness of future hotel marketing campaigns substantially.
“A level of excellence to which other research firms should aspire.”
“Your research – broadly gathered, accurately tested, deeply and widely analyzed, and clearly communicated to the client – reflects a level of excellence to which other research firms should aspire. For our current major client, it has provided critical new understanding of his target audience groups. It has brought new insights into his business, upon which his entire enterprise can prosper in coming years.
“You communicate your data in complete detail, while keeping the fundamental meaning of the data clear and focused for the client. This is more than science, it is art.”
C. Jackson Bain, President
Bain and Associates, Inc.
Communications Counselors
Alexandria, VA